Calling all charities, clubs, councils, schools, community groups, health teams, libraries, leisure centres and other nonprofits - including all staff, volunteers, friends and community members..
What if we made walking, running, wheeling, cycling and riding easier for everyone in our communities?
Get everything you need to share and enjoy the best walking, running, cycling, horse-riding, wheelchair, scooter and pushchair routes.
Sign up early, help spread the word and we'll
thank you with free membership vouchers for
your organisation, your community and yourself.
It's easy - just sign up using the form below!
We're a nonprofit Community Interest Company on a mission to make it easier for everyone to find, follow and share the best active routes.
We've already worked with volunteers to create a 140,000km (87,000 mile) national walking network that connects all of Britain's towns, cities and national landscapes.
Now we're crowdfunding to enable charities and other nonprofit organisations to create active route networks with and for their communities - right across Britain, Ireland and the Channel Islands.
We don't believe a single perspective on a path is satisfactory. It inevitably excludes people.
We envision multiple organisations in an area sharing the best routes for their different communities and audiences - ones that are designed and communicated in ways that meet people's diverse interests and needs.
We'll join up everyone's efforts on one easy-to-use website and app. And all your routes will be protected and remain on the site even if your membership ends.
The public will always be able to use Slow Ways routes for free. Our new members will get extra powers and benefits, including the ability to create their own networks.
Here's how to join in.
Unlock 24 months free with membership vouchers worth up to £100 if our crowdfunder hits its goal and we build the new website.
You choose how to use the vouchers you earn:
for an organisation, a community, friends or yourself.
Get your first of 12 months when you sign up!
Free Organisation Membership (usually £50 a year)
Get everything you need to create great routes and networks. You'll be able to:
You'll also be able to collaborate with and manage a team of staff, volunteers and supporters that have Individual Memberships. They'll be able to help create, curate, verify, survey and interpret routes - making your route network bigger and better for your community.
Inviting your staff and community to sign up to the offer on this page is a great way to grow a potential team.
Free Individual Membership (usually £30 a year)
Love being active outdoors? Want to find, follow and share the best active routes more easily? Use your Individual Membership to:
If you've not noticed, we've an additional UpViral campaign you can join here.
Find out more about memberships on our crowdfunding page
We're using this UpViral page to manage our Slow Ways referral campaign. By signing up, you agree that your information will be shared with UpViral and used by Slow Ways to email you for marketing purposes. You can View, Edit and Delete your information at UpViral anytime here or by contacting us directly. You can unsubscribe from marketing in the footer of any marketing emails we send you.
You must be 16 or older to participate.
By continuing, you agree to our terms and conditions below and confirm that we may process your information in accordance with the privacy policies for both UpViral and Slow Ways.
Who will use the Slow Ways platform and why?
Looking for some inspiration for the kinds of people and organisations that will use the new Slow Ways website, app and maps? We've been working on the "Routes Wheel" below to help imagine possibilities.
Read from the outside to the middle to see possible route makers, types, users and outcomes. Use your imagination to spin the rings in order to create new combinations.
Click here or on the wheel to see it in full.
About Your Membership Vouchers
We can only guarantee your membership vouchers if our crowdfunder is successful and we build the new Slow Ways website - so please support us!
Vouchers must be claimed within 12 months of the new website being launched.
Only 12 months of vouchers from our UpViral campaigns can be claimed by any one person, organisation or user account. If you haven't noticed - we've another campaign here. You are welcome to join both, but they are separate campaigns and so your points will be added up separately.
Your efforts will not go to waste. Any unclaimed vouchers will be donated to charities or other nonprofit organisations to distribute.
Backed our crowdfunder? You'll be able to claim both sets of rewards against your account.
The new website is expected by Spring 2026. Early involvement will help shape its development.
For full terms click on the Terms & Conditions link in the sign up form.
Sound good to you? Scroll up and sign up to join in!
Terms & Conditions
Slow Ways Organisation Referral Campaign (2025)
1. Sponsor
The promoter of this campaign is Slow Ways CIC, 3rd Floor, 86-90 Paul Street, London, England, EC2A 4NE. For queries, contact: hello@slowways.org
2. Campaign Overview
Slow Ways is running this referral campaign to support its 2025 crowdfunding campaign. Representatives of eligible organisations can earn free membership rewards by referring others using a unique invite link.
Participants can unlock membership vouchers for their organisation - and optionally for themselves - by inviting colleagues, supporters, or partner organisations to register.
3. Eligibility
This campaign is open to individuals aged 16 or over, worldwide, except where prohibited by law.
Organisation membership vouchers can only be redeemed by representatives of charities, schools, clubs, councils, libraries, health teams, social enterprises, and other nonprofit organisations.
By entering, you confirm that you meet the eligibility criteria and agree to be bound by these Terms & Conditions.
4. Entry Period
The campaign opens on 30 July 2025 and will remain open until it is marked as “Closed” on the official referral page.
Slow Ways CIC reserves the right to suspend, extend, or end the campaign at any time without prior notice.
5. How to Enter
To enter, participants must:
Sign up via the official campaign page hosted on UpViral
Share their unique referral link with colleagues, supporters, or partner organisations
Earn 1 point per valid referral (someone who signs up using your link and passes verification)
Points accumulate toward unlocking membership vouchers. Duplicate, incomplete, or fraudulent entries may be disqualified at the sole discretion of Slow Ways CIC.
6. Rewards and Prizes
A maximum of 12 months of membership vouchers can be claimed per person, organisation, or account per campaign. Additional months can be unlocked for the purposes of gifting to another person or organisation.
Referral Rewards
Get 1 month of free Slow Ways Organisation Membership when you sign up
Unlock up to 24 months of free membership through this campaign by earning referral points
You may also participate in our Individual referral campaign and unlock up to an additional 24 months, bringing the total possible to 48 months
Organisation Membership benefits include:
A public profile page on the Slow Ways platform
The ability to create and share routes, trails, networks, and collections
Tools to collaborate with staff, volunteers, and supporters with Individual Memberships
Additional features and functionality as the platform develops
Membership vouchers are subject to the success of our crowdfunder and must be claimed within 12 months of the new platform launch. Any unclaimed vouchers may be donated to charities or nonprofit organisations.
If you are owed rewards from our Crowdfunder campaign you can claim these in addition to your referral rewards. If you've claimed a lifetime membership on Crowdfunder you will be able to gift any vouchers to friends, family or colleagues.
7. Crowdfunder Dependency
All membership vouchers and prizes are conditional on the success of the Slow Ways 2025 crowdfunding campaign. If the crowdfunder does not reach its goal of raising a minimum of £100,000 and the new Slow Ways website is not developed Slow Ways cannot guarantee fulfilment of any rewards.
8. Voucher Terms
Vouchers must be claimed within 12 months of the launch of the new Slow Ways platform
A maximum of 12 months of referral-based Individual or Organisation Membership vouchers can be claimed per person, organisation, or user account per campaign
Any unclaimed vouchers may be donated to charities or nonprofit organisations for redistribution
Rewards and vouchers are non-transferable, non-exchangeable, and cannot be redeemed for cash
9. Entry Limits
Only one account, entry, or claim per individual is permitted
Participants found using multiple accounts, identities, or devices to claim additional rewards may be disqualified and have all rewards revoked
You may participate in both the Individual and Organisation campaigns, but combined voucher limits still apply
10. Data Use & Privacy
By signing up, you agree that:
Your personal information will be processed by Slow Ways CIC and UpViral (Crowd9 PTY LTD)
Your data may be used for campaign administration and email marketing
You can view, edit, or delete your data at any time by contacting hello@slowways.org or accessing your UpViral profile
You may unsubscribe from emails using the link in any campaign message
For details, refer to the Slow Ways Privacy Policy and UpViral Privacy Policy and Slow Ways Website general Terms and Conditions.
11. Conduct and Disqualification
Slow Ways CIC reserves the right to:
Disqualify any participant suspected of cheating, abuse, or fraud
Remove rewards or entries obtained through misuse or automated tools
Suspend or terminate participation at its sole discretion
12. Limitation of Liability
By entering, you release Slow Ways CIC, its affiliates, and partners from liability for:
Technical failures, system errors, or delays
Misuse or non-fulfilment of any prize or reward
Any issues beyond the Sponsor’s reasonable control
This does not affect your statutory rights.
13. Right to Modify or Cancel
Slow Ways CIC reserves the right to cancel, suspend, amend, or extend the campaign at any time if circumstances arise that make this necessary, including fraud, technical failures, or unforeseen disruptions.
14. Platform Disclaimer
This campaign is powered by UpViral (Crowd9 PTY LTD).
UpViral does not sponsor, endorse, or administer the campaign and bears no responsibility or liability for its operation.
15. Governing Law
These Terms & Conditions are governed by the laws of England and Wales.
Any disputes shall be subject to the exclusive jurisdiction of the courts of England and Wales.
16. Acceptance of Terms
By participating in the campaign, you confirm that you have read, understood, and agree to these Terms & Conditions in full.